Smiley's Save the day.

Yahoo! Super Episodes, (then click “INCOMMUNICADO ISLE” on the left window pane.)

“Super Messengers” from Yahoo.Com is totally cool. These artists used a comic-book approach to their flash animation. Just as one would read in a comic strip in a newspaper or magazine, these creative smiley personifications of super hero’s help save the day! The story line involves a prisoner who had fun at a night club but got into a little trouble. The Yahoo! smiley super hero’s help save the day by hinting at a new product Yahoo! offers via their text messaging services.

This approach is very unique in that it takes a comic-book-style approach to animation. The colors used in this creative movie are similar to the familiar looks of Japanese animes and your classic collectable color comic books.

Each scene is told using a variety of ‘slides’ as opposed to the traditional flash animations that were written about previously this semester.

In all, the classic comic-book style approach to this flash animation is very effective in regards to marketing Yahoo!’s new services to audiences young and old as both market niches can easily relate.