Corporate America and It's Logos

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This flash movie makes cute and quirky comments that oppose and even exaggerate some of the corporate American norms all to the sound of a catchy American tune “I’m a Believer”. The heads of top executives are pasted on cartoon bodies that dance and sway throughout the movie. The mouths are cut-out portions that make them appear as puppets – is this perhaps a feel that the designers of this movie want to portray?

The colors used in this flash movie are childish and fun, bright and flashy. This movie’s design team was surely aimed at making this movie fun, bright and comical piece that shows off some of the imperfections seek in corporate America. The branding of the GM logo on one employee and the logo tees seen in the beginning give the user a confirmed sense of the importance of branding. Later on, the audience views “The Marketing Machine” poking more fun at the use of branding during huge events like the Olympics.

This comical flash movie does a great job expressing the importance of branding that corporate America presses on to it’s consumers. After having fun with this video, the user can easily reflect on how silly some of the branding techniques seem.