Tuesday, December 06, 2005

Smiley's Save the day.

Yahoo! Super Episodes, (then click “INCOMMUNICADO ISLE” on the left window pane.)

“Super Messengers” from Yahoo.Com is totally cool. These artists used a comic-book approach to their flash animation. Just as one would read in a comic strip in a newspaper or magazine, these creative smiley personifications of super hero’s help save the day! The story line involves a prisoner who had fun at a night club but got into a little trouble. The Yahoo! smiley super hero’s help save the day by hinting at a new product Yahoo! offers via their text messaging services.

This approach is very unique in that it takes a comic-book-style approach to animation. The colors used in this creative movie are similar to the familiar looks of Japanese animes and your classic collectable color comic books.

Each scene is told using a variety of ‘slides’ as opposed to the traditional flash animations that were written about previously this semester.

In all, the classic comic-book style approach to this flash animation is very effective in regards to marketing Yahoo!’s new services to audiences young and old as both market niches can easily relate.

Monday, December 05, 2005

Corporate America and It's Logos

MuddBubble.Com (and click Smash)

This flash movie makes cute and quirky comments that oppose and even exaggerate some of the corporate American norms all to the sound of a catchy American tune “I’m a Believer”. The heads of top executives are pasted on cartoon bodies that dance and sway throughout the movie. The mouths are cut-out portions that make them appear as puppets – is this perhaps a feel that the designers of this movie want to portray?

The colors used in this flash movie are childish and fun, bright and flashy. This movie’s design team was surely aimed at making this movie fun, bright and comical piece that shows off some of the imperfections seek in corporate America. The branding of the GM logo on one employee and the logo tees seen in the beginning give the user a confirmed sense of the importance of branding. Later on, the audience views “The Marketing Machine” poking more fun at the use of branding during huge events like the Olympics.

This comical flash movie does a great job expressing the importance of branding that corporate America presses on to it’s consumers. After having fun with this video, the user can easily reflect on how silly some of the branding techniques seem.